From Shoot to Shelf: A Full Brand Rollout with Northern California Lifestyle Brand

Multi-Platform Brand Storytelling.

This was a major assignment brought to life by an incredible, hard-working team of women. Over the course of 13 shoot days across 2 months and multiple locations, we captured a massive volume of both photo and video content.

The imagery is now featured across the brand’s consumer website and wholesale site, social media, print collateral for trade shows and in-store displays, plus a massive wholesale catalog sent to retail locations in 20 states. Below are select spreads from the catalog, along with a few screenshots of the creative in action across marketing platforms and websites.

I love my job — collaborating with teams to bring a brand’s vision to life with clarity, creativity, and care. From pre-production to final delivery, I bring a calm, nimble mindset and a deep understanding of what makes content work. If you're a creative director or brand looking for a partner who can capture both beauty and strategy — let's connect!